Graduate Certificate, Business Analytics
GPA: 3.85
M.A. in Communication, Rhetoric
GPA: 3.88
Thesis: From Viral Hashtag to Social Movement: The Rhetoric and Realization of #MeToo
B.A. in Communication, Public and Professional
GPA: 3.76, Magna cum laude
Associated Director of Marketing & Analytics June 2024 - Present
Strategic lead for digital marketing and enrollment growth for Bryant’s Graduate and Professional Education division. Manage vendor relationships, data systems, and content strategy to drive measurable outcomes in recruitment, brand visibility, and performance optimization.
Key Responsibilities & Achievements:
Serve as lead partner manager for Archer Education, overseeing strategy, execution, and performance of paid digital marketing campaigns across search, display, and social.
Architect and manage CRM systems (Slate Technolutions and Monday CRM), leading integrations, automations, and workflows to ensure accurate lead flow and cross-team reporting.
Extract and analyze data from CRM platforms to build dynamic dashboards and pivot tables supporting leadership decision-making and campaign optimization.
Supervise the Assistant Director of Enrollment Content Marketing, ensuring strategic alignment between content creation, digital campaigns, and enrollment goals.
Develop and implement marketing strategies aligned with institutional priorities, enrollment goals, and program-specific needs.
Collaborate across academic and administrative departments to improve the consistency and effectiveness of digital outreach.
Present insights and strategies to internal stakeholders, including deans and leadership, to inform campaign direction and resource allocation.
Senior Assistant Director of Enrollment Services November 2023 - May 2024
Assistant Director of Online Programs November 2022 - January 2024
Manages the sale, logistics, and enrollment of Bryant's 10+ professional development Open Enrollment certificates and the Professional MBA through the Graduate School
Associate Program Manager July 2022 - October 2022
Managed the sale and logistics of Bryant's 10+ professional development Open Enrollment courses & certificates
Designed and disseminated print and digital marketing collateral for University's certificate programs
Optimized and regularly updated website content (edc.bryant.edu) via Drupal
Engaged and grew audiences of prospective learners on social media and digital marketing channels (LinkedIn, Constant Contact email)
Directed the design and content of an updated Course Catalog in concert with University Marketing
Developed an office-wide KPI data dashboard to track metrics and goals monthly
Manages 1 FTE (Communication Associate)
Key member of fundraising team, which doubled unrestricted funds 2 years in a row
Write, manage, and consult on state, federal, and private grants
Develop and implement an effective communication strategy to support the Coalition’s statewide policy agenda and community engagement
Organize, design, write, and produce a monthly newsletter
Write timely press releases (local and state papers) & pitch stories to journalists
Design graphics and flyers for external communication (social media, email blasts)
Engage with supporters on social media channels in a regular and timely manner (Facebook, Twitter, Instagram, and LinkedIn)
Special Projects
Grant Writer & Manager, Sep 2020-Mar 2022
Writes, coordinates, and submits grants to federal, state, and private funders with marked successes (~$2.7M won)
On the team supporting the drafting, submission, management of multiple agencies in the completion of the Youth Homelessness Demonstration Program federal grant, which was funded after 4 unsuccessful years for $3.5M
Name Change “Rhode Island Coalition to End Homelessness," Jan 2021–May 2021
Managed the design of our new logo by Susan Doyle, a RISD professor and artist
Designed an entire new website for the organization & email signatures for staff
Created internal and external educational material on the name change decision
Ensured all necessarily information was communicated with legal council in a timely manner
Hotel Emergency Shelter Program Team (COVID Response), July 2020–Sep 2020
Forged relationships with upper-management at two large local hotel chains (3+ stars)
Wrote and instituted Memorandums of Understanding with partners (hotels, service providers)
Managed the day-to-day budget and invoices for the program: $350,000
Took part in daily/weekly calls with service providers in order to manage daily needs and progress of the program’s mission
Marketed the Housing NOW initiative (landlord incentive program), which got over 100 apartment units pledge to house individuals currently experiencing homelessness and sheltering in the hotels
Instructor of Record, 2018-2019 Academic Year
Teaching Assistant, 2017-2018 Academic Year
Responsible for two sections of 27 students each
Developed syllabus in compliance with department and CAPA requirements
Planned daily lessons, activities, assignments, and rubrics; wrote, administered, and graded midterm and final examinations
Managed grade appeals and discontented students
Utilized eLC (Electronic Learning Commons) to publish grades, upload assignments, and connect with students
Held office hours weekly and by appointment
Technology (Software, Programs)
Microsoft suite, Google package, Mac iOS
& Windows OS
ORACLE, Desire2Learn, Canvas
Bloomerang, Donor Perfect
Slate Technolutions, Monday CRM
Monday Work Management, Asana, Notion
GiveButter, QGiv
Canva, Procreate
Adobe Creative Cloud
Wix, Webflow, Drupal
Constant Contact, MailChimp
HTML5 fundamentals
Python & SQL fundamentals
Tableau, PowerBI
Skill Domains
MLA, APA, Chicago, and AP style
Customer Relations Management
Graduate Enrollment Management
Donor Relations Management
Project Management
Public Speaking and Presentation
Graphic Design
Email Marketing
Front-End Web Development
UX/UI design
SEO (Search Engine Optimization)
Data Visualization